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SWOT Analysis: An Effective Decision-Making Tool , Jan 2019

By : Julia Zoukhri Posted January 25, 2019 Reading Time: 2 minutes
No. of views: 261

In today’s market, it is necessary for every business regardless of size and industry to embark upon the constant revision of well positioned it is in the market and SWOT analysis is the best way to do it. For business organizations, SWOT is a useful technique that allows them to understand their strength and weakness. It is extremely useful when it comes to taking important decisions regarding the business and organizations. The term SWOT stands for the Strengths, Weaknesses, Opportunities and lastly Threats. The SWOT serves as a foundation for the reviewing strategy and business proposition. In the below article, you are about to learn how to use SWOT analysis for the decision making process.

Business SWOT Analysis

What actually makes SWOT an important business tool is the fact that, it can help your business to uncover the opportunities that are well-placed to derive benefits from. In addition, by understanding the weakness of your business, you can manage and eliminate threats that could harm you when you least prepared for it.

Through SWOT you can compare your current marketing positions with your competitors and start crafting the marketing strategy that will help you to beat your competitors and stay on the top.

How to Perform a SWOT Analysis

There are two ways to perform a SWOT analysis- either you can use it as a framework helping people to get together and kick off a strategy formulation or you can use it as a serious strategy tool. To carry forward the analysation you need to come up with the SWOT template. Basically, the SWOT analysation require users to write down the answers of the following questions:

Strengths

  • What advantages your organization have?
  • What do you do better than others?
  • What do people in the market see as your strength?
  • What is your unique selling proposition?

You need to consider your strengths from both internal perspectives as well as point of view of your customers along with the people in the market. In case, if you are facing difficulty in writing down the strength of your business then, you can hire SWOT analysis assignment help to list down the main characteristics of your website.

Weaknesses

Weakness represents at which part of your organization is lacking the required efforts or can be improved. While writing down the weaknesses it is essential to highlight:
  • What can be improved?
  • What can be avoided?
  • What customers and people in the target market see as weaknesses?
  • What factors are causing loss of sales?

Again try to consider both internal and external perspective. It is important to be realistic and point out the unpleasant truths of your business.

Opportunities

  • What possible opportunities you can identify in the market?
  • What are the interesting trends you are aware of?
  • Change in the policy and social pattern, lifestyles changes and so on.
  • Possible local events.

Threats

  • What are the obstacles you are facing?
  • Are your competitors selling more quantities than you?
  • Do you have any debts?

In the end, you will find out the strengths, weakness, opportunities and threats of your business structure which you can mention in the assignment with the SWOT Analysis assignment help online.