What Does CPM In Advertising Mean?
The term “cost per thousand impressions” (CPM) in advertising refers to the price you pay to reach 1,000 readers, viewers, visitors, or listeners. When you advertise online, you may watch the CPM in real-time and often get an estimate of the CPM in the publisher’s media kit. Always remember that CPM merely represents a measurement of a prospective audience. There is rarely a guarantee that anyone will see your advertisement, much less become a paying client due to it. Get…