What is Amway? Amway can be taken as the first company to start the concept of direct selling or multi-level marketing. It is a company started in 1959 by two Dutch friends as an association called American Way association. This was later on known as Amway association. It started with a single liquid cleansing product. It was the first environmental, bio-degradable and concentrated product. Today the company is world’s largest multi-level marketing company. It has a distributor force of more…