CRM or Customer Relationship Management is concerned with all perspectives of interactions that a company makes with its customers and vice versa. It can be related with the sales or service of the company, providing relevant information to the customers or providing them with the latest updates etc. In common parlance, the term CRM is used to define a business-customer relationship, and business to business relationships. These days, many management students pursue specialized courses on CRM, again, they learn different aspects of CRM while…