What are The Theories and Applications of Destination Marketing and Management?
What is Destination Marketing and Management? Destination Marketing and Management is concerned with tourism industry. Destination is defined as a place where a person travels for work or recreation. It is distinct from the place of residence. It is an approach which focuses on the economic and cultural development of a destination. It integrates the interests and benefits of the visitors, community and the service providers. Destination marketing and management takes into account the tourism policy and the planning of…