What is Marketing and Public Relations?


Marketing is a term which deals with the promotional activities of a product or service in order to create its demand in the market. Public relations, on the other hand, refer to the maintenance of a good public image of a company or a person. In the following paragraphs, we would like to provide you best tips for marketing and public relations by SCORE. SCORE is a non-profit organization which helps in the establishment of small businesses by providing free help. There are more than 10,000 volunteers who are retired business persons and entrepreneurs. Marketing assignments given to the students mostly contain the best marketing plans which the students have to provide for a marketing case study service. Usually, a professional approach is needed which can be provided by marketing assignment help providers

These Tips are Provided Below:

Marketing tips:

  • Determine your specific goals and develop a time frame in which you are able to achieve them. Forward these goals and time frame to your employees.
  • Try to discover the best tools which are suitable for achieving your goals. Also know how to use and manage them. These tools can be internet, advertisements, trade shows, newsletters, special events etc.
  • You should have a strong budget to achieve your goals. Financial crisis can destroy your plans and strategies.
  • Delegate responsibility and authority to the eligible people. This will help you to execute the plans in manageable parts and that too efficiently.
  • You should be in a position to monitor the proceedings and results correctly and develop necessary adjustments plans.

Public Relations tips:

  • Clarity on the functioning of a PR can give you an idea what you actually want from a PR. A PR can help you to create a positive image of your company in the market, good exposure in the media and conduct special promotional events.
  • Also be clear what a PR firm cannot do. Unethical business practices or illegal activities or fraudulent scams cannot be covered up by a PR firm.
  • Choose a PR firm with a solid and reputed background which can give you right ideas for your company.
  • Local PR firms are good at local publicity only. If you want to expand your business, look out for a national firm.
  • Maintaining accounts for the hired PR firm is a must. Keep your accounts department fully aware of your promotional activities.

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